The quarterly snapshots distort timescales and obscure the context, which is crucial for understanding what on earth is really happening with a piece of content.
Also, the list of the most popular domains people are sharing I thought was interesting:
As a window into what people actually do with Facebook, what do we have? There's memes, music, news which, fair, everyone watches YouTube. Next up, it's off-platform transactions and fundraising in Amazon, Unicef, and GoFundMe.